Apartment Life Expansion Plan

Problem:
Apartment Life, impacting 650 communities across North America and the UK, faces a crucial challenge: staffing its expansion. With 176 communities eagerly awaiting dedicated Apartment Life teams, the organization urgently needs to find remarkable individuals who exemplify spiritual maturity, community passion, and the flexibility to live within the very communities they serve.

Solution:
To bridge this staffing gap and accelerate growth, Apartment Life proposes a two-pronged approach:

A. Dedicated Recruitment Contractors: We need additional manpower to contact local churches and mission agencies near these open communities.
Investment: $52,000 per division (x6 divisions = $312,000 total)
Impact: Each division gets a 40-hour-per-week recruiting specialist (or 2 x 20 hours) dedicated to identifying and vetting potential Apartment Life coordinators.
Outcome: Streamlined and focused talent acquisition, ensuring a steady pipeline of qualified candidates.

B. Off-Site Coordinator Services: While we continue to recruit onsite teams, we will pay existing coordinators an hourly wage to serve clients who are awaiting long-term teams.
Investment: $48,000 per division (x6 divisions = $288,000 total)
Impact: Each division establishes a team of 4 off-site coordinators capable of remotely serving waiting communities.
Outcome: Reduced wait times for client communities, enhanced client satisfaction, and a potential increase in client-approved community slots.

Total Investment: $600,000

Outcomes:
We believe this strategic investment will yield tangible results:

• Expansion: Grow by at least 72 programs, serving 650 + 72 = 722 communities.
• Reach: Engage 55,000 new residents monthly, fostering connection and community.
• Spiritual Impact: Initiate 7,000 additional spiritual conversations and invite 2,600 individuals to explore faith communities.
• Client Satisfaction: Improved wait times and responsiveness lead to stronger client relationships and potentially unlock more community slots.

Conclusion:
By addressing the staffing bottleneck, Apartment Life unlocks its potential to:

• Broaden its outreach, impacting thousands more lives.
• Deepen its impact within existing communities, fostering spiritual growth and connection.
• Strengthen client relationships, laying the foundation for even greater expansion.

Investing in Apartment Life's recruitment and infrastructure empowers the organization to fulfill its mission of building brighter, more connected communities, one apartment at a time.